What does one hour of IT downtime actually cost your business? Plug in your real numbers and see — labor, lost revenue, and recovery, honestly itemized.
Downtime costs you twice: you keep paying people who can't fully work (payroll × productivity lost), and you stop earning what the systems normally bring in (revenue × the share that's blocked). This calculator doesn't inflate anything — no made-up "reputation multipliers" — just your own numbers. Most owners are still surprised.
If the number hurts, the fix is boring and effective: monitoring that catches failures early, tested backups, and a provider whose response time is in writing. That's literally what we do — or keep browsing the free tools.